brandon soros
6 articles
An Intent Data Provider provides important insights into the online behaviors and online interests of potential buyers. With the intent data provider's functions to bring multiple data points together across the digital footprint, companies have started to understand when decision-makers are researching appropriate topics or looking for solutions to problems.
In the fast-moving B2B world today, knowing exactly who is researching solutions keeps both sales and marketing teams on the winning side. An Intent Data Bank acts as a rich archive of online activity...
In a crowded B2B marketplace, a purpose-built lead nurture program has moved beyond jargon. It functions as a methodical system for earning trust, educating buyers, and lifting conversion rates at every...
In today’s fast-changing B2B marketing and sales world, being able to spot, talk to, and close high-value accounts sets the stage for real revenue lift. ABM certainly stands out as one strong pathway,...
The B2B purchasing landscape has become increasingly complex, with most buyers researching products and services before interacting with a company’s sales team. In this context, employing an Intent Data...
In the dynamic sphere of B2B content marketing, b2b content syndication has grown in popularity as a means of reach expansion, lead acquisition, and prospect nurturing. However, traditional methods of...
In the dynamics of modern-day B2B businesses, Account-Based Marketing (ABM) is a new paradigm that enables the focusing on critical value accounts with surgical accuracy. Nonetheless, the real strength...
