brandon soros
40 articles
An Intent Data Provider provides important insights into the online behaviors and online interests of potential buyers. With the intent data provider's functions to bring multiple data points together across the digital footprint, companies have started to understand when decision-makers are researching appropriate topics or looking for solutions to problems.
In today’s competitive B2B landscape, visibility and relevance are no longer optional — they are the lifelines of sustainable growth. With decision-makers consuming more content before engaging with a...
In the modern competitive environment of B2B deals, understanding the potential customer segments is only part of the equation—you need to know their purchase readiness. Surface-level behaviors, such ...
Businesses today are constantly searching for efficient marketing strategies to maximize Return on Investment (ROI). For years, traditional demand generation, which relied on attracting as many leads ...
Effectiveness and efficiency on outreach strategies are crucial in today's B2B environment. Businesses have more information on their prospects than ever—and one of the most valuable assets is b2b intent...
A properly designed B2B lead generation funnel in B2B marketing serves as a foundation for transforming prospects into clients with consistency. B2B sales are markedly different compared to consumer sales...
Let's confront the reality that in B2B marketing, generating leads is only the first step. The real value is in what occurs after a lead is generated. With a well-designed lead nurture program, a business...
The reality is that all leads are not equal. Quality takes precedence over quantity in B2B marketing. Call-back consent is a way for you to identify leads that exhibit some level of intent – even if it's...
To develop a B2B content syndication funnel that has a great conversion rate, a contemporary multistage business approach and deep analysis are needed. It has become a necessity to syndicate strategically...
In contemporary demand generation strategies, automation is an essential component that impacts every aspect of a business’s ability to capture, develop, and convert leads optimally through the demand...
To successfully implement B2B lead generation in today’s rapidly evolving business environment, firms understand the importance of delivering the right content to the right prospects at the right time...
